Hello,
I’m Dr. Duane Schmidt. Over the last 30 years I’ve grown my dental practice in Cedar Rapids, Iowa (Gentle Dental) into one of the largest in the world. With 34 chairs, a dozen hygienists, 55 employees and up to 300 patients per day.

To facilitate the enormity of
conveying important information to our patients prior to a particular
procedure, we developed a series of videos that manage expectations, explain the procedure with examples and convey the potential risks involved. Patients then sign and date an Informed Consent confirming they saw the video and understood its content. Because most people absorb information better in this format, rather than pages of ten point type, key guidance actually occurs.

In the end, it’s a Win-Win situation; our patients are better informed and the dentist has reduced the risk of legal complications.